Sökning: "Consumer Decision-Making Styles"

Hittade 4 uppsatser innehållade orden Consumer Decision-Making Styles.

1. 1. Teknik i klädesbutik : Upplagt för kritik eller snillerikt?

   Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Linnéa Nylén; Mathias Olsson; [2017]
   Nyckelord :Selfservice technology SST ; consumer decision making style CDMS ; technology readiness TR ; Självserviceteknologi SST ; Shoppingstil; CDMS ; Teknikmognad TR ;

   Sammanfattning : Bakgrund Klädesbranschen står inför nya möjligheter i form självserviceteknologi (SST). Ett flertal butiker har redan börjat använda olika typer av teknologiska lösningar. Det verkar dock finnas meningsskillnader angående om det är en god idé att införa SST i alla typer av butiker. LÄS MER

3. 2. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
   Nyckelord :Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

   Sammanfattning : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. LÄS MER

4. 3. A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products.

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Warangkhana Pakdeejirakul; Micheal Agosi; [2013]
   Nyckelord :Consumer Behavior and Decision-Making; Consumer Decision Making Style; Product Involvement; Sweden and Generation Y;

   Sammanfattning : Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions  How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products?  To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if there is a relation between product involvement and consumer decision-making style, and also to compare the extent to which the modern-day Generation Y in Sweden correspondence between age, location and product orientation not predicted by Sproles and Kendall in 1986. LÄS MER

5. 4. Generiska strategiers påverkan på köpbeteenden - En studie av kunderna till två livsmedelsbutiker

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Pontus Englund; Marcus Persson; [2012]
   Nyckelord :generic strategies; consumer buying processes; situation-specific thinking styles; grocery stores; revenue structure;

   Sammanfattning : Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations. LÄS MER