Sökning: "Consumer Durables"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Consumer Durables.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Service Networks as an Enabler for Servitization : Challenges that emerge and capabilities needed when operating in a service network

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Martin Helamb; Daniel Allard; [2022]
    Nyckelord :Service networks; Servitization; Product-service-systems; PSS; PSS Capabilities;

    Sammanfattning : Purpose - The purpose of this study is to explore the challenges that emerge and the capabilities needed when operating within a service network to achieve servitization. In doing so, we provide a contingency framework that presents seven capabilities that mitigate five potential challenges that emerge when operating in a service network, enabling a smoother journey towards servitization. LÄS MER

  4. 3. Use-Oriented Business Model for Consumer Durables : an Exploratory Case Study on Business Model Capabilities

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Industriell Ekonomi

    Författare :Möller Henrik; Shahnavaz Tara; [2020]
    Nyckelord :Use-Oriented Business Model; PSS; Sharing Economy; Business model; Business Model Capabilities; Consumer Durables;

    Sammanfattning : Purpose - The purpose of this study is to explore capabilities needed to deploy a use-oriented businessmodel (UOBM) for consumer durables with low utilization rate. Therefore, the study seeks to uncover activities needed to realize business model capabilities and the capabilities impact on business performance. LÄS MER

  5. 4. An Unexpected Tale - A study of incongruity effects on storytelling in advertising

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mathilda Eriksson; Kristin Hedlund; [2014]
    Nyckelord :Advertising Effectiveness; Storytelling; Incongruity; Branding;

    Sammanfattning : This thesis investigates the effects brand incongruity has on advertising effectiveness for story-based communication. The role of ad-brand incongruity has been tested for argumentative advertising before. However, there still exist some knowledge gaps, one of them being how incongruity relates to corporate storytelling. LÄS MER

  7. 5. Size Matters

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Henrik Laskowski; Jakob Pettersson; [2013]
    Nyckelord :Retail; Scale of operation; Store performance; Profitability;

    Sammanfattning : For retailing companies the scale of operation of their stores is an important strategic decision. In recent years there has been a trend towards fewer but larger stores. However, this decision has an impact on the performance of the stores, which is often neglected. LÄS MER