Sökning: "Consumer Gender"
Visar resultat 16 - 20 av 243 uppsatser innehållade orden Consumer Gender.
16. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER
17. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. LÄS MER
18. Evaluating Brand Perception Regarding Sustainability through Digital Marketing
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER
19. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. LÄS MER
20. Om unga kvinnor fick bestämma : En kvalitativ studie om perceptioner av kvinnlig gestaltning i modebilder
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Modebilder har länge porträtterat kvinnor genom könsstereotyper och ouppnåeliga ideal men nu sätter konsumenter mer press än någonsin på modeföretag att utveckla mer mångsidighet inom modebilder. Tidigare forskning kring ämnet har främst studerats utifrån hur kvinnor porträtteras i modebilder, vilka könsstereotyper som används och hur det påverkar konsumenter. LÄS MER