Sökning: "Consumer Gender"

Visar resultat 6 - 10 av 243 uppsatser innehållade orden Consumer Gender.

  1. 6. A study on consumer perception of clothes repair and opportunities for brand intervention

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Hai Ly Pham; Ankita Kanjilal; [2023]
    Nyckelord :repair; clothing; circular economy; consumer behaviour; brand intervention;

    Sammanfattning : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. LÄS MER

  3. 7. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :YUAN HUANG; [2023]
    Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

  4. 8. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

  5. 9. BMI-doktrinen : En beskrivande idéanalys av kritiska diskurser kring BMI

    Kandidat-uppsats, Stockholms universitet/Institutionen för etnologi, religionshistoria och genusvetenskap

    Författare :Cayenne Björklund; [2023]
    Nyckelord :BMI; poststructuralism; fat studies; intersectionality; gender; race; Foucault; biopower; disciplinary power; BMI; poststrukturalism; fat studies; intersektionalitet; kön; genus; ras; Foucault; biomakt; disciplinär makt;

    Sammanfattning : This paper examines critical perspectives on Body Mass Index (BMI) in ongoing societaldiscussions, focusing on poststructuralism, gender, consumer society, and race. Using fatstudies, intersectionality theory, and poststructuralism, the research integrates Foucault'spower theories. LÄS MER

  7. 10. Konsumenters betalningsvilja och dess påverkan på den svenska bostadsmarknaden

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Nicolai Laukkanen; Gustav Ståhl; [2023]
    Nyckelord :Bostadspriser; betalningsvilja; aspekter; hedonisk prismodell; signifikans;

    Sammanfattning : Swedish housing prices have been on an upward trend for a longer period of time. A significantpart of this increase can be attributed to low interest rates and an optimistic outlook for thefuture. However, discussions have emerged suggesting that there is a lack of comprehensivefoundations for the high price levels. LÄS MER