Sökning: "Consumer Identity Projects"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Consumer Identity Projects.

1. 1. The Devil Wears (New) Prada

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hanna Björkman; Elsa Spenninge; [2023]
   Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

3. 2. Who am I without my stuff?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dóra Nagy; Johanna Patricia Bernuy Siancas; [2022]
   Nyckelord :immigration; migrants; acculturation; identity; consumer culture; Business and Economics;

   Sammanfattning : In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. LÄS MER

4. 3. Sustainable Prosumer Identity projects and motives

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Omar Hawasli; Chupei Zhang; [2022]
   Nyckelord :Consumer culture theory; Prosumer; Prosumption; Identity; Identity motive; Identity process. The process-oriented model; Social Sciences;

   Sammanfattning : As people develop different identities throughout their lifespan, unparalleled challenges such as climate change and COVID-19 and the great tendency to adapt to more sustainable life have encouraged them to opt for types of identities that are more suitable to overcome such challenges. Identities based on purchasing products and services for self-consumption have become less attractive, an inactive stance has been supplanted with a more active one where a growing number of people are more conscious of the adverse effects of their consumption on the environment and society, and more inclined to disengage from the market by refusing overconsumption and forming an identity that is denoted by anti-consumption or self-production. LÄS MER

5. 4. Träningskläders betydelse för konsumenters identitetsprojekt under en rådande pandemi

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Signe Edsgård; Malin Skystedt; [2021]
   Nyckelord :Identity project; trainings clothes; covid-19; crisis situation; consumption; consumer behavior; Identitetsprojekt; träningskläder; covid-19; krissituation; konsumtion; konsumentbeteende;

   Sammanfattning : Den rådande pandemin, Covid-19, förändrade samhällets syn och behov av konsumtion. I och med att fler började arbeta hemifrån och skolan utfördes på distans, blev efterfrågan på bekväma kläder allt högre. LÄS MER

7. 5. Deconstructing Backpackers' Identity Projects - The role of experiences for identity construction

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antje Katrin Dieckhoff; Mariana Cañavera Herrera; [2020]
   Nyckelord :Backpackers; Consumer Identity Projects; Deconstruction; Extraordinary Experiences; Hermeneutic Phenomenology; Business and Economics;

   Sammanfattning : Thesis Purpose: The aim of this research project was to uncover the meaning of extraordinary experiences for consumers’ identity projects and to understand how extraordinary experiences, rather than brands and possessions, can be used for self-presentation and self-extension. Methodology: Following Van Manen’s method for hermeneutic phenomenological research combined with Derrida’s notion of deconstruction, we examined “lessons learned”-type blog posts of ten backpackers. LÄS MER