Sökning: "Consumer Mindset"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Consumer Mindset.

  1. 1. Towards more sustainable dietary choices: Strategies for change in the context of Lucerne, Switzerland

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :André Wismer; [2023]
    Nyckelord :consumer behaviour; food system; dietary choices; meat intake; Earth and Environmental Sciences;

    Sammanfattning : Switzerland's current food system is unsustainable and responsible for 25% of the country's environmental footprint. Half of the greenhouse gas emissions from the Swiss food system are caused by meat and dairy consumption. LÄS MER

  3. 2. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Nyckelord :Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Sammanfattning : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. LÄS MER

  4. 3. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Nyckelord :Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Sammanfattning : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. LÄS MER

  5. 4. Icke-energigivande sötningsmedel i Energidryck

    Kandidat-uppsats, Lunds universitet/Livsmedelsteknik (kandidat); Lunds universitet/Livsmedelteknisk högskoleutbildning - YTH

    Författare :Anette Lindgren; Tobias Christensen; [2022]
    Nyckelord :Energidryck; IES; sötningsmedel; Food technology; Agriculture and Food Sciences;

    Sammanfattning : Growing concerns about quality of life and health encourage people to adapt to healthy lifestyles and avoid the consumption of foods rich in fat, sugar, and salt. For this reason, sales of foods containing non-energy sweeteners have increased drastically in recent years. LÄS MER

  7. 5. Service Networks as an Enabler for Servitization : Challenges that emerge and capabilities needed when operating in a service network

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Martin Helamb; Daniel Allard; [2022]
    Nyckelord :Service networks; Servitization; Product-service-systems; PSS; PSS Capabilities;

    Sammanfattning : Purpose - The purpose of this study is to explore the challenges that emerge and the capabilities needed when operating within a service network to achieve servitization. In doing so, we provide a contingency framework that presents seven capabilities that mitigate five potential challenges that emerge when operating in a service network, enabling a smoother journey towards servitization. LÄS MER