Sökning: "Consumer Purchasing Behaviour"

Visar resultat 11 - 15 av 155 uppsatser innehållade orden Consumer Purchasing Behaviour.

  1. 11. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

  3. 12. COVID-19 och dess påverkan på beteenden hos konsumenter inom livsmedelshandel : En kvalitativ studie ur ett företagsperspektiv fokuserad på livsmedelshandeln.

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Erik Saeys; Melissa Johansson; [2023]
    Nyckelord :Covid-19; corona pandemic; consumer behavior; retail food; retail stores; pandemic; E-commerce; Covid-19; coronapandemin; konsumentbeteende; dagligvaruhandel; matvarubutiker; pandemi; onlinehandel;

    Sammanfattning : Bakgrund: COVID-19 pandemin har förändrat samhället och påverkat olika företags förhållningssätt. Konsumentbeteendet har förändrats på grund av isoleringar, statliga rekommendationer och riktlinjer i försök att minska smittspridningen. LÄS MER

  4. 13. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Ben Babu; Rohit Reddy Maddhuri; [2023]
    Nyckelord :;

    Sammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER

  5. 14. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  7. 15. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Vendela Johansson; Joy Bou Absi; [2023]
    Nyckelord :Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Sammanfattning : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER