Sökning: "Consumer Style Inventory"
Hittade 1 uppsats innehållade orden Consumer Style Inventory.
1. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. LÄS MER
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