Sökning: "Consumer Style Inventory"

Hittade 1 uppsats innehållade orden Consumer Style Inventory.

  1. 1. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Agnes Andersson; Caroline Ingfors; Erica Hallberg; [2016]
    Nyckelord :Consumer Decision-Making Styles; CDMS; Consumer Behavior; Decision-Making Styles; Consumer Style Inventory; CSI; Eight Factor Model; Fashion Wear; Generation Y; Students; Swedish Men;

    Sammanfattning : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. LÄS MER