Sökning: "Consumer behavior"

Visar resultat 1 - 5 av 1061 uppsatser innehållade orden Consumer behavior.

  1. 1. TOWARDS SUSTAINABLE ROAD TRANSPORT - Key factors on consumers’ willingness to adopt electric vehicles in Sweden

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Gökay Cinar; [2021-07-14]
    Nyckelord :Sustainable Road Transport; Electric Vehicle; Sweden; Rational Choice Theory; Multi-level Perspective Framework;

    Sammanfattning : This study aims to explore and understand key factors that influence consumers’ willingness to adopt electric vehicles in Sweden. As the world is facing the climate change reality, many initiatives are taking place in various sectors in different countries to tackle climate change. LÄS MER

  2. 2. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Nyckelord :Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lidgren; Mikaela Major; [2021-07-02]
    Nyckelord :Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Consumption changes due to expected future income as a result of Covid-19

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Melissa Au; Matilda Keskinen; [2021-07-02]
    Nyckelord :consumer behaviour; expected future income; COVID-19; pandemic; crisis;

    Sammanfattning : This thesis aims to investigate the effects of the pandemic on individuals’ expectations regarding future income and thus their consumption behavior. The research will therefore contribute with new insights into the relationship between consumer behaviour and income expectations, which can be useful for future studies and for policy design during this or future pandemics. LÄS MER

  5. 5. Did you just buy that? Why not rent it? A quantitative study about consumer beliefs towards rental options

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Niklas Svanberg; Linus Öggesjö; [2021-06-30]
    Nyckelord :Clothing rental; consumer behavioral beliefs; determinant; gender; age; level of education;

    Sammanfattning : Negative environmental impact caused by humankind imposes societal action. New market structures are seemingly necessary to achieve sustainability, though, change is often difficult to attain. The clothing industry is a significant source to environmental degradation, hence, change is desired within the industry. LÄS MER