Sökning: "Consumer behaviour"

Visar resultat 1 - 5 av 539 uppsatser innehållade orden Consumer behaviour.

  1. 1. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Simon Andersson; Gustaf Persson; [2019]
    Nyckelord :Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Sammanfattning : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. LÄS MER

  3. 2. Forbrugerens paradoks : modekonsumtion i et samfund præget af bæredygtighedens ideologi

    Kandidat-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Caroline Nordholt; Sigrid Duekilde; [2019]
    Nyckelord :Sociale medier; Instagram; Konsumtion; Mode; Bæredygtighed; Moralsk økonomi; Identitet; Distinktionsteori; Cultural Sciences; Social Sciences;

    Sammanfattning : Dette studier undersøger modekonsumtion ud fra et bæredygtighedsperspektiv gennem at udforske forbrugeradfærd. Grundlaget for undersøgelsen er kvalitative interviews med ti respondenter, som alle er hyppige brugere af Instagram. Fokus i studiet er på Instagrambrug, tøjkonsumtion og bæredygtighed i forhold til overforbrug. LÄS MER

  4. 3. Behind The Numbers - The effects of likes and fitness data on consumers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Gustaf Delemark; Alexandra Jonerheim; [2019]
    Nyckelord :social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Sammanfattning : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. LÄS MER

  5. 4. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Movander; Nathalie Neiglick; [2018-07-03]
    Nyckelord :e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  7. 5. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Master of Science in Marketing and Consumption.... LÄS MER