Sökning: "Consumer behaviour"

Visar resultat 1 - 5 av 875 uppsatser innehållade orden Consumer behaviour.

  1. 1. Understanding views on sufficient clothing consumption: Using Q methodology

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Katla Eiríksdóttir; [2022]
    Nyckelord :Sufficiency; consumer perceptions; clothing consumption; social practice theory; Q methodology; Social Sciences; Earth and Environmental Sciences;

    Sammanfattning : Overconsumption of clothes is a global environmental and social problem, where 80 billion new clothing is produced each year. Efficiency measures have focused on improving resource efficiency on the production side and improving clothing care on the consumer side. However, literature shows that these measures are not enough. LÄS MER

  2. 2. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amber Javed; [2022]
    Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER

  3. 3. Consumer attitudes towards packaging-free stores in Hungary

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lilla Virág Erdélyi; [2022]
    Nyckelord :packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

    Sammanfattning : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. LÄS MER

  4. 4. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

    Master-uppsats, Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Författare :Víctor Benito Olmos; [2022]
    Nyckelord :Cosmetics; Salicylic acid; face cleanser; FMCG;

    Sammanfattning : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. LÄS MER

  5. 5. Köpbeteende hos studenter gällande val av laptop : Varumärkeslojalitet och påverkan av referensgrupper

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Robin Kedmark; Adam Tewodros; [2022]
    Nyckelord :Laptops; Consumer behaviour; Brand loyalty; Brand awareness; Reference groups; Word of mouth; Perceived quality; Laptops; Konsumentbeteende; Varumärkeslojalitet; Varumärkeskännedom; Referensgrupper; Word of mouth; Upplevd kvalité;

    Sammanfattning : This study examines students in Sweden between the ages of 20-30 and examines their purchasing behaviour regarding choice of laptops. This paper will study the effects of brand loyalty and reference group and how it affects the consumers choice of brand. This study uses a qualitative method to gather information. LÄS MER