Sökning: "Consumer buying behaviour"
Visar resultat 1 - 5 av 157 uppsatser innehållade orden Consumer buying behaviour.
1. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER
2. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives
Master-uppsats, SLU/Department of Molecular SciencesSammanfattning : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. LÄS MER
3. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER
4. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER
5. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER