Sökning: "Consumer confusion"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden Consumer confusion.

  1. 1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Janika Förnges; Britta Sieling; [2023]
    Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

  3. 2. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Nyckelord :navigability; usability; web application;

    Sammanfattning : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. LÄS MER

  4. 3. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Syeda Saana Hashmi; Fatima Khan; [2023]
    Nyckelord :Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Sammanfattning : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. LÄS MER

  5. 4. Priset för förväxling - En rättsvetenskaplig analys avseende förväxlingsbara läkemedelsvarumärken

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Fillippa Jagorstrand; [2023]
    Nyckelord :immaterialrätt; EU-rätt; läkemedel; Law and Political Science;

    Sammanfattning : Annually, around 100,000 patients in Sweden encounter healthcare-related injuries within hospital care, with an estimated 18,000 suffering from injuries attributed to incorrect medication treatment. Notably, nearly one-third of these injuries stem from medication confusion, often arising due to similarities in appearances or names of different medications. LÄS MER

  7. 5. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Nyckelord :Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Sammanfattning : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. LÄS MER