Sökning: "Consumer culture theory"

Visar resultat 21 - 25 av 179 uppsatser innehållade orden Consumer culture theory.

  1. 21. Brand Activism Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gal Dagan; Jessica van Zeijderveld; [2022]
    Nyckelord :Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

    Sammanfattning : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. LÄS MER

  3. 22. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Nyckelord :Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Sammanfattning : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. LÄS MER

  4. 23. ”Den bristfälliga kvinnokroppen” : En kvalitativ studie om hur influencers normaliserar skönhetsingrepp

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Emelie Nguyen; Berina Saldum; [2022]
    Nyckelord :Beauty procedures; influencers; cosmetic surgery; YouTube; the female body; consumption; Skönhetsbehandlingar; influencers; kosmetisk kirurgi; YouTube; den kvinnliga kroppen; konsumtion;

    Sammanfattning : Consumption of surgical and non-surgical cosmetic procedures are increasing every year and are consumed by women to a far greater extent than by men. To bear the role of an influencer has also become increasingly common. LÄS MER

  5. 24. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Lotz; Dionne Tilborghs; [2022]
    Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  7. 25. Crafting identities: how do consumers in the craft beer subculture construct their identities?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pieter Christiaan Sturm; Lisalot Marina Ineke Krans; [2022]
    Nyckelord :consumer identity; subculture; craft beer consumption; craft beer; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. LÄS MER