Sökning: "Consumer culture"

Visar resultat 11 - 15 av 471 uppsatser innehållade orden Consumer culture.

1. 11. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

   Kandidat-uppsats,

   Författare :Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
   Nyckelord :Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

   Sammanfattning : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. LÄS MER

3. 12. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
   Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

4. 13. Balenciagas provokativa uttryck

   Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

   Författare :Vanessa Moreno; [2023]
   Nyckelord :Branding; Postmodernism; Postmodern fashion; Balenciaga; Avant-garde; Hyperreality; Semiotics; Cultural Sciences;

   Sammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER

5. 14. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

7. 15. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER