Sökning: "Consumer in-store behavior"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden Consumer in-store behavior.

  1. 1. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Makda Adhanom; Natasha Alvaro; [2023]
    Nyckelord :;

    Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

  3. 2. Länge leve butiken! : En kvalitativ undersökning av generation Z:s konsumentbeteende och den fysiska butikens framtida roll

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Filippa Danell Karlberg; Frida Johdet; [2022]
    Nyckelord :;

    Sammanfattning : Due to the increased level of digitization in society the retail sector must adapt and follow the digital footprint to survive on the market. As a result of the digital development, e-commerce has become a major part of the retail industry. LÄS MER

  4. 3. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Joel Dorian Aguilar Montaño; [2022]
    Nyckelord :omnichannel; in-store; online sales; Covid19; retailer;

    Sammanfattning : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. LÄS MER

  5. 4. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    Magister-uppsats, Jönköping University

    Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
    Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

  7. 5. Strategisk förändring i en pågående pandemi : Covid-19s funktion som strategisk katalysator i detaljhandelsbolag

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Alexandra Löwenadler; Elin Zetterström; [2021]
    Nyckelord :retail; Covid-19; strategic change; exogenous factors; success; detaljhandeln; covid-19; strategisk förändring; omvärldsfaktorer; framgång;

    Sammanfattning : Bakgrund: Covid-19 har lett till förödande konsekvenser på individer, samhällen och organisationer. Nya konsumentbeteenden har trätt fram vilket utmanat detaljhandeln att agera och reagera som svar till påträffade marknadsförändringar. LÄS MER