Sökning: "Consumer knowledge"

Visar resultat 21 - 25 av 1312 uppsatser innehållade orden Consumer knowledge.

1. 21. Vikten av att förstå viktstigmatisering : En sociologisk undersökning om viktstigmatisering i samband med hem- och konsumentkunskapslektioner utifrån lärarnas uppfattning och kunskap

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Carolina Malm Bogg; [2023]
   Nyckelord :stigma; weight stigma; teachers; young people; POTS; stigma; viktstigma; lärare; ungdomar; POTS;

   Sammanfattning : The study is about how home and consumer teachers perceive weight stigmatization among students in lower secondary education when the physical development is ongoing and the students are affected by, among other things, each other, and ideals. In Sweden, the ideal of thinness is the norm. LÄS MER

3. 22. Showrooming: En växande konsumtionstrend : Värdefaktorer i köpbeslutsprocessen kopplat till showrooming

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Amanda Lindkvist; Agnes Rudander; [2023]
   Nyckelord :Consumption; Showrooming; Omni-channel; Channels; Value; Purchase decision-making process; Konsumtion; Showrooming; Omnikanal; Kanaler; Värde; Köpbeslutsprocessen;

   Sammanfattning : Den tekniska utvecklingen har bidragit till ett ökat antal kanaler mellan företag och konsumenter. Detta möjliggör för konsumenter att fritt röra sig mellan dessa kanaler för att skapa och forma dess köpupplevelse efter önskat behov. LÄS MER

4. 23. Neuroscience app interfaceanalysis.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologi

   Författare :Lucía Velasco González; [2023]
   Nyckelord :;

   Sammanfattning : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. LÄS MER

5. 24. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Janika Förnges; Britta Sieling; [2023]
   Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

7. 25. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Uhlin; Moa Lundberg; [2023]
   Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER