Sökning: "Consumer perception"

Visar resultat 1 - 5 av 467 uppsatser innehållade orden Consumer perception.

  1. 1. FACTORS INFLUENCING STUDENTS’ PERCEPTION OF USEFULNESS OF CANVAS AS A LEARNING MANAGEMENT SYSTEM

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Thu Dang; [2020-11-17]
    Nyckelord :Learning management system; adult learners; user behaviors; acceptance of use of technology;

    Sammanfattning : Purpose:The primary aim of the study is to find out students’ perception of usefulness of Canvas as a learning management system and factors that might influence their perceived usefulness of Canvas.Theory:There are several theories utilized to explain the phenomenon emerging in the study and to understand more about the subject matter. LÄS MER

  2. 2. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Nyckelord :Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Sammanfattning : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. LÄS MER

  3. 3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-23]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Hafström; Antonella Shahin; [2020-06-23]
    Nyckelord :Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER