Sökning: "Consumer perception"
Visar resultat 11 - 15 av 688 uppsatser innehållade orden Consumer perception.
11. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. LÄS MER
12. Navigating the Risks of Dark Data : An Investigation into Personal Safety
Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. LÄS MER
13. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER
14. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER
15. Vikten av att förstå viktstigmatisering : En sociologisk undersökning om viktstigmatisering i samband med hem- och konsumentkunskapslektioner utifrån lärarnas uppfattning och kunskap
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : The study is about how home and consumer teachers perceive weight stigmatization among students in lower secondary education when the physical development is ongoing and the students are affected by, among other things, each other, and ideals. In Sweden, the ideal of thinness is the norm. LÄS MER