Sökning: "Consumer perception"

Visar resultat 16 - 20 av 688 uppsatser innehållade orden Consumer perception.

  1. 16. Fast Art – A Virtual Fashion Exhibition

    Master-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Författare :Eva Masiero; [2023]
    Nyckelord :Sustainable Fashion; Virtual Reality; Art; Co-Design;

    Sammanfattning : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). LÄS MER

  3. 17. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Haitham Karazoun; Mohamed Alhussein; [2023]
    Nyckelord :Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Sammanfattning : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. LÄS MER

  4. 18. Begränsade val eller oändliga möjligheter

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Wilma Karlsson; Emmy Stina le Grand; Tove Lindgren; [2023]
    Nyckelord :Gender; Children’s clothing; Aesthetics; Gender typed clothing; Identity; Parents consumption; Genus; Barnkläder; Estetik; Könskodade kläder; Identitet; Föräldrars konsumtion;

    Sammanfattning : Med utgångspunkten att kläder kan vara laddade med budskap om identitet, könsroller och barns tidiga uppfattning om dessa budskap formulerades studiens syfte: att förstå småbarnsföräldrars attityder och inställningar till uppdelningen av pojk- och flicksortiment. Studien ämnar vidare att förstå konsumenters bakomliggande drivkrafter vid konsumtion av barnkläder med målet att undersöka om marknadens utbud stämmer överens med efterfrågan. LÄS MER

  5. 19. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Saga Blomström; Josef Waldfogel; [2023]
    Nyckelord :Automated vehicles; Autonomous; AV; Artificial intelligence; AI; SAE level 5; Digital Brand Communication; Liability of distrust; Startups; Source credibility model; Framing theory; Social Sciences;

    Sammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER

  7. 20. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER