Sökning: "Consumer purchasing."

Visar resultat 1 - 5 av 587 uppsatser innehållade orden Consumer purchasing..

1. 1. Lågkonjukturens påverkan inom byggföretag

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Albina Zekaj; [2024-02-13]
   Nyckelord :Recession; construction industry; organizational learning; strategies; reorganization;

   Sammanfattning : The purpose of this study was to gain a better understanding of how medium-sized construction companies adapt and how they choose to reorganize their operations in relation to the recession. The study has as its theoretical starting point theories about organizational learning, the impact of the economy on construction companies and strategies for dealing with recessions. LÄS MER

3. 2. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
   Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

   Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

4. 3. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

5. 4. TikToks Påverkan: En studie om recensioners påverkan på TikTok-användare : - Inom Elektronisk Word-Of-Mouth

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Lorita Maqedonci; Vanesa Voca; [2024]
   Nyckelord :EWOM; positiv negativ WOM; e-handel; OCR; IACM; TikTok; och sociala medier;

   Sammanfattning : Titel: TikToks Påverkan: En studie om recensioners påverkan på TikTok-användare – Inom elektronisk Word-Of-Mouth. Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Lorita Maqedonci och Vanesa Voca Handledare: Martin Ahlenius Datum: 2024 - Januari Syfte: Syftet med denna studie är att undersöka hur recensioner på TikTok påverkar användare genom elektronisk Word-Of-Mouth (eWOM). LÄS MER

7. 5. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Joséphine Lefrancq Fröjd; [2024]
   Nyckelord :Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

   Sammanfattning : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. LÄS MER