Sökning: "Consumer reasoning"

Visar resultat 11 - 15 av 87 uppsatser innehållade orden Consumer reasoning.

  1. 11. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Ellen Hedlund; Natalie Hjertberg; [2023]
    Nyckelord :Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Sammanfattning : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. LÄS MER

  3. 12. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Augustsson; Jennie Granberg; [2022]
    Nyckelord :Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Sammanfattning : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. LÄS MER

  4. 13. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Pia Jahn; [2022]
    Nyckelord :short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

    Sammanfattning : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. LÄS MER

  5. 14. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Eric Adam George Akiba; Robin Jonsson; [2022]
    Nyckelord :Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Sammanfattning : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. LÄS MER

  7. 15. Adoption of Disruptive Technologies : Exploratory research into consumer attitude formation regarding Bitcoin adoption

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jonathan Saénger; Sahlin Marcus; Uhler Chris; [2021]
    Nyckelord :Attitudes; Bitcoin; Investors; ABC model; Attitude functions; Interviews; Thematic analysis;

    Sammanfattning : Attitudes are based on motivations and are formed in anticipation that the person will handle similar information at a later date. Attitudes are, therefore, necessary collections of pre-determined behavioral intents toward certain information (Solomon et al., 2016). LÄS MER