Sökning: "Consumer reasoning"

Visar resultat 16 - 20 av 87 uppsatser innehållade orden Consumer reasoning.

1. 16. Consumer behavior towards green cosmetic products in Sweden

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Ayham Stita; Abdulmoaz Alkhayyat; [2021]
   Nyckelord :Green products; purchase intention; eco-awareness; green cosmetic products; consumer behavior;

   Sammanfattning : Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. LÄS MER

3. 17. Innehållsmarknadsföring på Instagram : En kvalitativ studie om Millennials resonemang kring klädföretag.

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Nelli Johansson; Emma Törnberg; Frida Möllberg; [2021]
   Nyckelord :Content marketing; Digital marketing; Millennials; Customer engagement behavior; Social media; Instagram; Brand loyalty; Innehållsmarknadsföring; Digital marknadsföring; Millenials; Instagram; Kundengagemangsbeteende; Sociala medier; Varumärkeslojalite;

   Sammanfattning : Fördelarna som kommer genom marknadsföring på sociala medier är många men företag behöver bli mer innovativa för att stå ut i mängden. Genom kommunikationen i digital marknadsföring så har integreringen mellan företag och kunder förbättrats. LÄS MER

4. 18. B2C last-mile deliveries : A mapping of the current market

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Anna Hveem; [2021]
   Nyckelord :e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

   Sammanfattning : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. LÄS MER

5. 19. Studenters syn på tågturismupplevelser genom Interrail

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Naruepenat Sae-Ung; Patricia Ramirez; [2021]
   Nyckelord :Train tourism; Interrail; Storytelling; Consumer behavior; Europe.; Tågturism; Interrail; Storytelling; Konsumentbeteende; Europa.;

   Sammanfattning : This study aims to study the concept of Interrail and its importance for students' train journeys when it comes to students' portraits of train tourism. The empirical data has been collected through a qualitative method. The implementation of the method has been done through semi-structured interviews with college/ university students. LÄS MER

7. 20. Jag vill ha matkassen hemkörd numera : En kvalitativ fallstudie om e-handelsmodeller inom dagligvaruhandeln

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Johan Jansson; Erik Wetterdal; [2021]
   Nyckelord :e-commerce; grocery shopping; franchise; dark store; decentralization; competition; vertical integration; horizontal integration; omni channels; e-handel; dagligvaruhandel; franchise; dark store; decentralisering; konkurrens; vertikal integration; horisontell integration; omnikanaler;

   Sammanfattning : Background: E-commerce for groceries is growing and growing in Sweden and pure ecommerce companies are constantly entering the market. This study is based on Ica, which for a long time has been successful in the physical market through decentralization and the Ica-idea with individual retailers incollaboration and physical stores. LÄS MER