Sökning: "Consumer resale behaviour"

Hittade 4 uppsatser innehållade orden Consumer resale behaviour.

1. 1. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

3. 2. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ebba Greijer; Abdullah Smew; [2022]
   Nyckelord :Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

   Sammanfattning : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. LÄS MER

4. 3. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Anu Soiniitty; Lisa Sittig; [2020]
   Nyckelord :Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

   Sammanfattning : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. LÄS MER

5. 4. Consumer Online Resale at Tradera : A Qualitative Study of Valuation and Pricing in the Online Auction Marketplace

   Magister-uppsats, Uppsala universitet/Sociologiska institutionen

   Författare :Glenn Johansson; [2018]
   Nyckelord :Valuation; Pricing; Consumer Online Resale; Online Auction; Markets;

   Sammanfattning : Trade of second hand goods between private individuals has increased substantially during the 21st century, particularly in the light of a growing e-commerce scene. Consequently, individual consumers more notably find themselves in the role of sellers in the marketplace and take on responsibilities traditionally performed by businesses. LÄS MER