Sökning: "Consumer rituals"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Consumer rituals.

  1. 1. The Interplay of Religious Consumption and Immigrant Rituals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amira Toufic El Lezkani; Ertugrul Melekoglu; [2023]
    Nyckelord :Religious Consumption; Consumer Acculturation; Religion; Immigration; Islam; Muslims; Immigrants; Rituals; Ramadan; Sweden.; Business and Economics;

    Sammanfattning : In our research paper, we shed light on the various impacts of acculturation and changes in religious consumption in the lives of muslims, who have migrated from the east and are experiencing life in the west. We took into consideration the holy month Ramadan as a religious reference to our study where we examine muslims religious performance during this time. LÄS MER

  3. 2. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Pierre Alefjord; Antonio Tortorici; [2020]
    Nyckelord :Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Sammanfattning : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. LÄS MER

  4. 3. Hur framhåller företag traditioner?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sandra Jasim al Koufaishi; Jenny Söderlund; [2020]
    Nyckelord :Marknadsföring; tradition; ritual; konsumtion; kulturell mening; Business and Economics;

    Sammanfattning : Titel: Hur framhåller företag traditioner? En kvalitativ studie av hur företag använder och skapar traditioner och ritualer i marknadsföringssyfte. Seminariedatum: 2020-06-03 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Sandra Jasim Al Koufaishi, Jenny Söderlund Handledare: Oskar Christensson Fem nyckelord: Marknadsföring, tradition, ritual, konsumtion, kulturell mening Syfte: Uppsatsens syfte är att undersöka och förstå hur företag knyter an fenomen till sitt varumärke, samt huruvida företags användning och skapande av traditioner och ritualer påverkar konsumentbeteenden. LÄS MER

  5. 4. Product attributes that facilitate disruption survival in declining markets: What we can learn from the disruption veteran vinyl

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sarah Koch; Eva Dubenová; [2019]
    Nyckelord :Disruption Survival; Declining Markets; Product Attributes; Product Life Cycle; Market Innovation; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this thesis is to (1) investigate if product attributes relevant for early stages of the product life cycle enable the survival of disruption and (2) to further examine if there are any specific product attributes related to later stages of the product life cycle enabling market innovation. Methodology: For the purpose of this thesis, qualitative semi-structured interviews and a netnography were applied to study subjective customer perceptions towards attributes related to product survival. LÄS MER

  7. 5. “Close Enough”: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Sahra Rosenkvist; [2019]
    Nyckelord :meat; meat substitutes; animal-based meat; plant-based meat; performance; practice; commensality; narrative theory; semiotics; memory; food memory; ritual; myth; embodied memory; mocked meat; meat analogs; plant-based eating; MACA; food; food studies; cultural analysis; cultural habits; Law and Political Science; Earth and Environmental Sciences; Agriculture and Food Sciences; Business and Economics; Social Sciences; Philosophy and Religion; Cultural Sciences; Arts and Architecture;

    Sammanfattning : Et binlerce yıl insanoğlunun ortak gıdalarından biri ve günlük yemek uygulamalarıyla ilgili olarak farklı kültürlerde gıda hafızasının önemli bir parçası olmuştur. Günümüzde hayvan bazlı etin (ABM) ikamesi olan bitki bazlı et (PBM), çevre sorunları, hayvan refahı ve insan sağlığı gibi çeşitli motivasyonlarla Kuzey Avrupa'da yaşayan tüketiciler arasında popüler ve yaygın hale gelmiştir. LÄS MER