Sökning: "Consumer-activism"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet Consumer-activism.

  1. 1. Activism in MMORPGs: A case studyof the MapleStory player boycott

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Tanzila Hakeem; [2022]
    Nyckelord :Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

    Sammanfattning : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. LÄS MER

  3. 2. “Den så kallade cancelkulturensmittar” : En kritisk diskursanalys av opinionen om cancelkultur i svenska dagstidningar

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Amanda Olsson; Jenny Tinnfält; [2022]
    Nyckelord :Cancel culture; cancelkultur; kritisk diskursanalys; Fairclough; ostracism; opinionsjournalistik; consumer activism;

    Sammanfattning : Cancelkultur kan beskrivas som kulturell ostracism och har kommit att bli ett omdebatterat Ämne i Sverige och övriga västvärlden, detta till följd av människors skilda åsikter om dess innebörd och betydelse. Syftet med denna studie är att belysa hur fenomenet cancelkultur skildras och diskuteras i svenska opinionsartiklar. LÄS MER

  4. 3. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

  5. 4. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rebecca Arfwedson; [2021]
    Nyckelord :Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Sammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER

  7. 5. When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cecilie Pedersen Broberg; Ifigenia Doshoris; [2020]
    Nyckelord :Brand Activism; Consumer Activism; Brand Meaning; KLM; SAS; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study was to gain an understanding of consumers' perceptions of the phenomenon of brand activism, and how they respond to it. Theoretical perspective: For the theoretical foundation we drew upon the literature streams within brand activism, consumer activism and brand meaning. LÄS MER