Sökning: "Consumer-based"

Visar resultat 16 - 20 av 57 uppsatser innehållade ordet Consumer-based.

1. 16. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Teodor Dahl; David Fridh; [2019]
   Nyckelord :Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

   Sammanfattning : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. LÄS MER

3. 17. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

   Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Bengtsson Alex; Sundquist Fanny; [2019]
   Nyckelord :Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

   Sammanfattning : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. LÄS MER

4. 18. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sandra Egelbäck Starud; Viktor Gärdhammar; [2019]
   Nyckelord :Return Policy; Price Differentiation; Environmental CSR; E-commerce; Product Returns;

   Sammanfattning : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. LÄS MER

5. 19. Lyxvarumärken möter sociala medier : En kvalitativ studie om sociala mediers påverkan på lyxvarumärkens varumärkeskapital

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Linus Bolander; Daniel Erkas; [2019]
   Nyckelord :Brand equity; brand; social media; luxury brands; eWOM; Varumärkeskapital; varumärke; social media; lyxvarumärken; eWOM;

   Sammanfattning : Sociala medier, som ingår i Web 2.0, används idag av företag och organisationer i stor utsträckning för att exponera sina varumärken och förvalta eller skapa relationer med både befintliga och potentiella konsumenter. LÄS MER

7. 20. Klimatpåverkan från privat och offentlig konsumtion i Kungsbacka kommun

   Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

   Författare :Julia Nordström; [2018]
   Nyckelord :konsumtionsbaserade utsläpp; offentlig konsumtion; privat konsumtion; beräkningsmodeller; input-output analys; klimatstrategi; kommunalt klimatarbete; Earth and Environmental Sciences;

   Sammanfattning : In recent years, it has become increasingly recognized that the traditional production-based methods for calculations of greenhouse gas emissions have shortcomings. This is justified by the fact that such inventories only include emissions that occur within a particular geographical area. LÄS MER