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1. Elektrifiering och lönsamhet i bilbranschen
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The most prominent trend in the automotive industry right now is electrification. Consumers and global regulations force companies to offer more environmentally friendly alternatives to the fossil car. But sustainable development is not only about offering environmentally friendly alternatives. It must also be economically feasible. LÄS MER
2. ”HAR JAG EN BOK I ÖRONEN KAN JAG GÅ HUR LÅNGT SOM HELST”. En kvalitativ studie om användares relation till ljudböcker jämfört med tryckta böcker
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Har jag en bok i öronen kan jag gå hur långt som helst, or If I have a book in my ears, I can walk as far as I want, is a qualitative study that explores users' relationship with streamed audiobooks, compared to books in printed format. The choice of topic is driven by the fact that digitalization has transformed literature as a medium and the book industry as an enterprise. LÄS MER
3. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER
4. Barbie TM. Från Plastic Fantastic till Empowerment Chic: En Semiotisk Resa genom Barbies Reklamuniversum
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Exectutive summary Barbie is more than just a toy, she is a phenomenon. Consumers love her as much as others hate her. It has been argued that the doll is damaging young childrens views of themselves and setting them up for a future of striving to achieve impossible beauty standards. LÄS MER
5. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER