Sökning: "Content Marketing"

Visar resultat 1 - 5 av 744 uppsatser innehållade orden Content Marketing.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. LÄS MER

  2. 2. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
    Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Video Consumption Online - The relationship between the sender and receiver of video clips

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Nyckelord :Video consumption; video clips; emotions; video content; viral videos; brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Möller; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. I Accept - A quantitative study exploring possible determinants for consumer trust in AI

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Linnéa Kähler; Elin Olsson; [2020-06-16]
    Nyckelord :Artificial Intelligence AI ; Consumer trust; Anthropomorphism; Data transparency; Privacy concern; Personal relevance;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER