Sökning: "Control Premium"

Visar resultat 1 - 5 av 67 uppsatser innehållade orden Control Premium.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

  3. 2. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Louisa Hoppe; Diede Rosmalen; [2023]
    Nyckelord :firm cue; firm size; willingness to pay; organic wine;

    Sammanfattning : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. LÄS MER

  4. 3. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Moa Jonsson; Lina Lindberg; [2023]
    Nyckelord :Marknadsföring; marknadskommunikation; övertalningsstrategier; TikTok; virtuella gemenskaper; multimodal kritisk diskursanalys; retorisk analys.;

    Sammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER

  5. 4. The future is green : How the greenium of corporate bonds evolve over time and what factors impact yield

    Master-uppsats, Jönköping University

    Författare :Daniel Witermark; Adam Neem Laahanen; [2023]
    Nyckelord :Green bond; greenium; OLS regression; Sustainable finance;

    Sammanfattning : Background: The impact of climate change on people's health and lives is a growing concern, with viruses, malnutrition, and heat stress potentially causing up to 250,000 deaths per year between 2030-2050. To address this issue, organizations and institutions are taking action to create a more sustainable world. LÄS MER

  7. 5. The Swedish Voting Premium : Empirical evidence of price spreads in dual-class shares

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Henry Forsman; Linus Werner; [2023]
    Nyckelord :dual-class firms; dual-class shares; voting premium; voting rights; price spreads; corporate governance; majority ownership; institutional ownership; liquidity;

    Sammanfattning : This paper examines the relative price spreads between dual-class shares issued by the same firm on the Swedish market in order to investigate if a voting premium exists and what factors contribute to it. Previous research has found diverging explanations for the variation in price spreads between dual-class shares. LÄS MER