Sökning: "Controversial Advertisement"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Controversial Advertisement.
1. Kompetens för HR-arbete : En kvalitativ studie av samtida platsannonser
Kandidat-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningssociologiSammanfattning : Kompetens är ett omstritt begrepp, både inom forskningen och yrkeslivet, och är beroende av situation och kontext. Därav finns det inte alltid en gemensam uppfattning för vad som utgör kompetens. LÄS MER
2. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER
3. INFLUENCERS OCH FÖLJARE - EN ÖMSESIDIG RELATION?
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Social media is now part of our everyday life. Most people are either on Facebook, Instagram, Twitter, YouTube etc - or all of them. These social platforms have developed over time and concepts such as influencers and influencer marketing have occurred. LÄS MER
4. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. LÄS MER
5. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses
Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. LÄS MER