Sökning: "Controversial products"

Visar resultat 1 - 5 av 47 uppsatser innehållade orden Controversial products.

  1. 1. Fint som snus - eller? : En kvalitativ studie om hur influencer marketing av kontroversiella produkter påverkar konsumenters attityder till influencers personliga varumärken.

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emma Enmark; Linette Norström; [2021]
    Nyckelord :Influencer; Marketing; Controversial products; Attitudes; Personal brand; Influencer; Reklam; Kontroversiella produkter; Attityder; Personligt varumärke;

    Sammanfattning : När influencers marknadsför produkter i samarbeten med företag påverkas både företagets, men också influencerns personliga varumärke. Det är därför viktigt för influencers att välja sina samarbeten och vad de gör reklam för. LÄS MER

  2. 2. Adoption of AI in Digital Design : A qualitative study about the effects on the profession

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan; Jönköping University/Tekniska Högskolan

    Författare :Emelie Edberg; Lea Beck; [2020]
    Nyckelord :Artificial Intelligence AI ; Digital Design; Graphic Design; Web Design; Machine Learning;

    Sammanfattning : The development of new technology plays a major role in today's society and several different industries. While some technologies have more or less an impact upon the whole working sector, one of the more recent and controversial technologies is Artificial Intelligence (AI). LÄS MER

  3. 3. Patents And Human Rights : Conflicts with Access to Medicine in Pandemics, and COVID-19 Recommendations

    Magister-uppsats, Stockholms universitet/Juridiska institutionen

    Författare :Iyad Al Khatib; [2020]
    Nyckelord :Conflicts; IPR; Patent Rights; Human Rights; Access to Medicine; Pandemics; COVID-19;

    Sammanfattning : Since the last century, many wars and violations of Human Rights were direct reasons that set the pace to develop Human Rights laws, especially after the end of World War II and the holocausts associated with it. One of the critical Human Rights is that ‘to life’, relating to the right ‘to health’, hence the fundamental accessibility to healthcare services and products. LÄS MER

  4. 4. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Nyckelord :Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Sammanfattning : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. LÄS MER

  5. 5. "Det stavas inte konsumentskydd, utan pengar" : En kritisk retorikanalys av hur CSR kommuniceras i Svenska Spels marknadskommunikation

    Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap; Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Jonas Johansson; Ted Johansson; [2020]
    Nyckelord :CSR; advertising; market communication; Svenska Spel; gambling addiction; CSR; reklam; marknadskommunikation; Svenska Spel; spelmissbruk;

    Sammanfattning : In society today, it has become more common that companies are expected to strive against following a Corporate Social Responsibility. The concept of CSR involves the responsibility every company have towards the society and has it roots in economic, social and environmental standpoints. LÄS MER