Sökning: "Coopetitors"
Hittade 1 uppsats innehållade ordet Coopetitors.
1. Frenemies in Business: A Case Study on the Phenomenon of Coopetition
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. LÄS MER