Sökning: "Corey Olson"

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  1. 1. The Evolution of E-Commerce : How to develop a successful Strategy?

    Magister-uppsats, Handelshögskolan BBS

    Författare :Corey Olson; Antonia Rödel; [2009]
    Nyckelord :E-Commerce; Business-to-Business; E-commerce Strategy Development; Customer Relationship Management; Online Buying Process; Customer Segmentation;

    Sammanfattning : E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. LÄS MER