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1. Is Political Activism the New Black? : Consumers' Attitudes toward a Brand that uses Political Activism in Advertisement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: In 2017, brands have started to use their advertisements to take stance in political issues. However, since this trend has emerged in 2017, research in the field is limited. LÄS MER
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