Sökning: "Cornelia Black"

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  1. 1. Is Political Activism the New Black? : Consumers' Attitudes toward a Brand that uses Political Activism in Advertisement

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Cornelia Karlsson; Azra Kljako; Therése Pauldén; [2017]
    Nyckelord :Political activism; attitudes toward advertisements Aad ; attitudes toward brands Ab ; incongruity; involvement.; Marknadsföring; konsumentbeteende; attityder; reklam; aktivism;

    Sammanfattning : Background: In 2017, brands have started to use their advertisements to take stance in political issues. However, since this trend has emerged in 2017, research in the field is limited. LÄS MER