Sökning: "Cornelia Borg"

Hittade 4 uppsatser innehållade orden Cornelia Borg.

  1. 1. Leeds United: A New Era?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Borg; Barbara Plompen; Milan Wynants; [2021]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. The Corporate Brand Identity in a Hybrid Workplace Model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Borg; Caoimhe O'Sullivan; [2021]
    Nyckelord :Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. LÄS MER

  4. 3. Influencers, trovärdiga eller inte?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Borg; Elisabeth Herslow; Michaela Kanaan; [2020]
    Nyckelord :Influencer; Produktplacering; Trovärdighet; The Source Credibility Model; The Source Attractiveness Model; Business and Economics;

    Sammanfattning : Syfte: Syftet med denna uppsats är att bidra till en ökad kunskap inom forskningsfältet influencer marketing. Uppsatsen kommer att undersöka konsumenters uppfattning gällande influencers produktplaceringar i sociala medier. LÄS MER

  5. 4. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
    Nyckelord :Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. LÄS MER