Sökning: "Cornelia Koziczynska"

Hittade 2 uppsatser innehållade orden Cornelia Koziczynska.

  1. 1. May AI help you? A quantitative study investigating a potential means to overcome the disclosure paradox of chatbots in the service encounter

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Cornelia Koziczynska; Matilda Björklund; [2020]
    Nyckelord :trust; perceived competence; disclosure paradox; chatbot attitude; competence signal;

    Sammanfattning : The use of artificial intelligence solutions such as chatbots in service encounters is gaining in popularity due to the potential efficiency gains from automating routine interactions. However, the desired benefits are dependent on the identity of the virtual service agent not being disclosed, as customers who know that they are interacting with a chatbot perceive it to be less competent and trustworthy, eliminating all efficiency gains. LÄS MER

  2. 2. 'What matters is on the inside' - An exploratory study of the internal social network of a start-up

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Alina Eriksson; Cornelia Koziczynska; [2018]
    Nyckelord :Start-up; Social network analysis SNA ; Internal network; Knowledge transfer;

    Sammanfattning : Networks have been found to be a key factor of performance and innovation as they allow for the search and transfer of knowledge. Networks have been perceived to be especially important in start-ups, due to the dynamic environments and limited resources available. LÄS MER