Sökning: "Corporate Brand Identity"

Visar resultat 16 - 20 av 166 uppsatser innehållade orden Corporate Brand Identity.

  1. 16. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hägg; Louise Andersson; [2022]
    Nyckelord :global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Sammanfattning : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. LÄS MER

  3. 17. Identitet säljer! : - En retorisk studie om hur konkurrerande varumärken framställer sin identitet och konstruerar identiteter i reklam -

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Fredrika Herlitz; Natthawat Phaithong; [2022]
    Nyckelord :Constitutive rhetoric; visual and multimodal rhetoric; brand identity; social identity; postmodernism; social representation; advertisement;

    Sammanfattning : The following study will examine brand identity to seek to understand how competing large companies – Apple and Samsung – successfully communicate their brand identity in similar or different ways in commercial contexts. The purpose is to investigate how brand identity constructs social groups and individuals through rhetorical identification. LÄS MER

  4. 18. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
    Nyckelord :Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 19. The Impact of Environmental Management on Financial Performance in SMEs, Sweden

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Shamil Mehdijev; Ravindra Reddy Kolli; [2022]
    Nyckelord :Environmental management; SME; Sustainability; Financial performance;

    Sammanfattning : Environmental management plays one of the key roles in the current corporate world due to its benefits on brand identity, competitiveness, and customer satisfaction The relationship between environmental management and financial performance has been the focus of many studies in the recent 20 years, however, a steady conclusion is missing on this topic. The impact of environmental management on financial performance in Swedish SMEs in the energy sector has been investigated in this quantitative study. LÄS MER

  7. 20. Yttre och inre upplevelser av företagsidentitet

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Filip Imberg; Philip Berndtsson; [2022]
    Nyckelord :Organizational identity; Corporate image; Brand;

    Sammanfattning : Syfte: Syftet med denna studie är att studera och jämföra hur några företag i Halmstad upplever sig själva respektive hur allmänheten upplever dessa. Vidare är målet med denna jämförelse att kunna dra slutsatser utifrån de studerade företagen i Halmstad. LÄS MER