Sökning: "Corporate Brand Personality"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Corporate Brand Personality.

  1. 1. Exploring brand identity practice in video game start-ups : Industrial Marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andreas Harding; [2019]
    Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER

  2. 2. It’s Time To Become Brave - The Phenomenon of Social Brand Activism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Carolin Bruder; Helena Lübeck; [2019]
    Nyckelord :Social Brand Activism; Brand Personality; Brand Activism; Brand-Cause Fit; Source Credibility; Company Motives; Sportswear Brands; Business and Economics;

    Sammanfattning : Purpose - Since the phenomenon of social brand activism is an emerging concept in literature and considered as a differentiation strategy for corporate brands, the purpose of this study is to evaluate the impact of social brand activism on the different brand personality dimensions. In addition, the study aims to examine if a high brand-cause fit enhances the effectiveness of social brand activism. LÄS MER

  3. 3. Employer Branding. En kvantitativ undersökning gällande studenters uppfattning om potentiella arbetsgivare i förhållande till deras egen personlighet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Bergvall; Linnéa Lindgren; Frida Widerström; [2017]
    Nyckelord :Employer branding; Organisationsattraktivitet; Varumärkespersonlighet; “A corporate character scale”; “A new measure of brand personality”; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 4. Competence Neworks: Effects on Corporate Branding in B2B SMEs

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
    Nyckelord :B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

    Sammanfattning : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. LÄS MER

  5. 5. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fanny Wolte; Anna-Lena Georg; [2015]
    Nyckelord :Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

    Sammanfattning : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. LÄS MER