Sökning: "Corporate Brand"

Visar resultat 11 - 15 av 633 uppsatser innehållade orden Corporate Brand.

1. 11. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

3. 12. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Omar Khalafallah; Semhar Weldesylasie; [2023]
   Nyckelord :CSR; corporate social responsibility; diversity; equity and inclusion; trust; commitment; brand image;

   Sammanfattning : Abstract Date:                         2023-05-30 Level:                        Master Thesis in Business Administration, 15 HP Institution:                School of Business, Society and Engineering, Mälardalen University  Authors:                    Omar Khalafallah, Semhar Weldesylasie  Title:                          The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor:                Rana Mostaghel Keywords:                  CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. LÄS MER

4. 13. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

   Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Författare :Linn Löfling; [2023]
   Nyckelord :recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

   Sammanfattning : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. LÄS MER

5. 14. Arbetet utanför de kritade linjerna : En kartläggning av Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Arvid Jarmstad; Albin Larsson; [2023]
   Nyckelord :Sponsorship; Relationship marketing; Brand Equity; Exposure; Corporate social responsibility; Sporting performance; Supporters; Sponsorer; Relationsmarknadsföring; Brand Equity; Exponering; Corporate social responsibility; Sportslig prestation; Supportrar;

   Sammanfattning : Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. LÄS MER

7. 15. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Disha Monga; Vaaruni Venkatesh; [2023]
   Nyckelord :corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Sammanfattning : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. LÄS MER