Sökning: "Corporate Citizenship."

Visar resultat 6 - 10 av 42 uppsatser innehållade orden Corporate Citizenship..

1. 6. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Lidy van Deursen; [2020]
   Nyckelord :Corporate social responsibility; CSR Communication; Apparel brands; Legitimacy;

   Sammanfattning : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. LÄS MER

3. 7. Corporate Citizenship and H&M : A case study of business participation in society

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :John Illes; [2020]
   Nyckelord :corporate citizenship; H M group; sustainability; human rights; business-society relations;

   Sammanfattning : Previous research based on the concept of corporate citizenship (CC) has shown that its practice has been left relatively unexplored. Despite pertaining to citizenship, its usage in literature and by corporations disregards the theoretical implications of citizenship. LÄS MER

4. 8. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

   Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Erika Stenman; [2019]
   Nyckelord :Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

   Sammanfattning : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. LÄS MER

5. 9. En grand mobilisering - En studie om intressenters påverkan på organisatoriska beslut

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sara Ericsson; William Lind; [2018]
   Nyckelord :Grand Hôtel; mobilization; corporate social responsibility; intangible assets; legitimacy; citizenship; strategy; brand communications; social media; Twitter; strategic communication; stakeholder; Social Sciences;

   Sammanfattning : Mobilization via social media has the power to change organizational strategies and behavior. This study examines what types of communicative strategies stakeholders use to initiate an organizational change via social media. A qualitative textual analysis was conducted, consisting of 449 posts on Twitter and one press release from Grand Hôtel. LÄS MER

7. 10. Påverkar arbetet med Corporate Social Responsibility de anställda? : En kvantitativ studie av ett kooperativt företag i fastighetsbranschen

   Kandidat-uppsats, Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Författare :Irma Cavka; Anna Karlsson; [2016]
   Nyckelord :corporate social responsibility; organizational commitment; organizational citizenship behavior; affective commitment; job turnover; anställda; psykologi; företagens samhällsansvar;

   Sammanfattning : Studiens syfte var att undersöka huruvida ”Corporate Social Responsibility” (CSR) påverkar de anställdas organisatoriska engagemang och ”Organizational Citizenship Behavior” (OCB) positivt samt huruvida CSR-aktiviteterna minskar de anställdas vilja att säga upp sig. Forskningsstrategin har utgått ifrån en deduktiv ansats och grundades i en kvantitativ design där en webbaserad enkätstudie skickades ut till de anställda på ett medelstort kooperativt företag inom fastighetsbranschen under april 2016. LÄS MER