Sökning: "Corporate Hypocrisy"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden Corporate Hypocrisy.
1. To be or not to be…green, that is the question
L1-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER
2. Secret sustainability: A case study of why a company might go silent with its green achievements
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER
3. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. LÄS MER
4. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. LÄS MER
5. Kan försvar leda till fördärv? : En undersökning av diskrepanser i kriskommunikation och dess effekter i fallet Swedbank
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Within communication research, the field concerning Corporate Social Responsibility (CSR) has produced theories concerning aspirational talk, where an organisation’s contradictions between the communicated aspirations when it comes to CSR-behavior and their actual behavior have differed, and thus led to feelings of cynicism towards the company and beliefs of corporate hypocrisy. During the last few years, Sweden has seen an increase in the uncovering of money laundering in its national banks. LÄS MER