Sökning: "Corporate Hypocrisy"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Corporate Hypocrisy.

1. 1. To be or not to be…green, that is the question

   L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Nyckelord :Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Sammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER

3. 2. Secret sustainability: A case study of why a company might go silent with its green achievements

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Antonia Alan; Jenny Trolläng; [2022]
   Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

4. 3. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mounia El hajjari Borg; Elin Sundberg; [2021]
   Nyckelord :Sustainability managers; sustainability-dedicated professionals; sustainable development; sustainable management; corporate sustainability; corporate paradox; CSR; stakeholders; governance; sustainability strategies; communication; strategic communication; sustainability reporting; non-financial disclosure; private sector in Sweden; paradox approach; paradox perspective; business case; social and environmental responsibility; organizations; multinationals; MNC; Nils Brunsson; organizational theory; organizational hypocrisy; neo-institutionalism; organizational individuals; organizational tension on the individual level; decision-making; action; business operations; isomorphism; institutional logics; market logics; reporting frameworks; GRI; global reporting initiative; walk the talk; change making; change agent; systemic change; behaviour and human resources; identity work; organizational sociology; legitimacy; organizational external and internal pressures.; Hållbarhetschefer; hållbarhetsrelaterade roller; hållbar utveckling; hållbar ledning; hållbarhet; paradox; CSR; intressenter; styrning; hållbarhetsstrategier; kommunikation; strategisk kommunikation; hållbarhetsrapportering; icke-finansiell information; privat sektor i Sverige; paradox perspektiv; affärsstrategi; socialt och miljöansvar; organisationer; multinationella företag; MNC; Nils Brunsson; organisationsteori; organizational hypocrisy; hyckleri; neo-institutionalism; organisatoriska individer; individnivå; beslutsfattande; affärsverksamhet; isomorfism; institutionell logik; marknadslogik; rapporteringsramverk; GRI; global reporting initiativ; walk the talk; förändringsarbete; förändringsagent; systemförändring; beteende och mänskliga resurser; identitetsarbete; organisatorisk sociologi; legitimitet; externa och interna påtryckningar.;

   Sammanfattning : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. LÄS MER

5. 4. "Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Wencke de Vries; [2021]
   Nyckelord :Facebook; discourse analysis; strategic communication; corporate hypocrisy; perception; Social Sciences;

   Sammanfattning : Facebook is one of the most powerful internet companies worldwide with little to few alternatives on the market. With the power and size, scandals are part of the company’s history, and the public perception is ever-changing. LÄS MER

7. 5. Kan försvar leda till fördärv? : En undersökning av diskrepanser i kriskommunikation och dess effekter i fallet Swedbank

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Ebba Ulfberg; Maximilian Haglund Holst; [2019]
   Nyckelord :aspirational talk; swedbank; kriskommunikation; CSR; corporate hypocrisy; Swedbank;

   Sammanfattning : Within communication research, the field concerning Corporate Social Responsibility (CSR) has produced theories concerning aspirational talk, where an organisation’s contradictions between the communicated aspirations when it comes to CSR-behavior and their actual behavior have differed, and thus led to feelings of cynicism towards the company and beliefs of corporate hypocrisy. During the last few years, Sweden has seen an increase in the uncovering of money laundering in its national banks. LÄS MER