Sökning: "Corporate Relations"

Visar resultat 1 - 5 av 217 uppsatser innehållade orden Corporate Relations.

1. 1. Candy clash: M&M’s caught in the crossfire

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
   Nyckelord :reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Mastering the shift: exploring external CEO successions in a comparative case study

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Nils Karlflo; [2023-06-29]
   Nyckelord :Actor-Network Theory; ANT; actors; negotiations; Sociology of translation; Management; Corporate Governance; CEO successions; CEO retirements; CEO departure; chief executive officer; boards; chairman of the board; externalizing; owner-led; owner-steered; owner-led companies; process theory; translation theory; family successions;

   Sammanfattning : This paper critically examines the claim made by previous research that explains CEO successions as a result of a linear process, influenced by isolated factors of causality succeeding one another. Thus, it seeks to provide a more nuanced understanding of the process of CEO successions, acknowledges the complexity, ambiguity, and unpredictability in its nature. LÄS MER

4. 3. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
   Nyckelord :impression management; legitimacy; financial industry; ESG; sustainability strategy;

   Sammanfattning : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. LÄS MER

5. 4. Managing Radical Change in Young Companies : Insights for Successful Transformation and Growth

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Magnus Strid; Adela Juras; Yung Yung; [2023]
   Nyckelord :Change Management; Communication; Corporate Entrepreneurship; Entrepreneurship; Growth; Innovation; Leadership; Management; Organisation; Performance; Quality; Quality Management; Radical Change Management; Startup; Young Company; Entreprenörskap; Förändringsledning; Innovation; Intraprenörskap; Kommunikation; Kvalitet; Kvalitetsledning; Ledarskap; Ledning; Ledning av radikal förändring; Organisation; Prestation; Startyp; Tillväxt; Ungt företag;

   Sammanfattning : Managing radical change is a critical undertaking for young companies aiming to achieve growth and adapt to evolving market dynamics. This research explores the strategies, models and challenges involved in navigating and implementing significant organizational changes. LÄS MER

7. 5. Arbetet utanför de kritade linjerna : En kartläggning av Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Arvid Jarmstad; Albin Larsson; [2023]
   Nyckelord :Sponsorship; Relationship marketing; Brand Equity; Exposure; Corporate social responsibility; Sporting performance; Supporters; Sponsorer; Relationsmarknadsföring; Brand Equity; Exponering; Corporate social responsibility; Sportslig prestation; Supportrar;

   Sammanfattning : Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. LÄS MER