Sökning: "Corporate Social Advocacy"
Visar resultat 1 - 5 av 11 uppsatser innehållade orden Corporate Social Advocacy.
1. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. LÄS MER
2. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. LÄS MER
3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. LÄS MER
4. "The Good Guys"
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Studien syftar till att öka förståelsen för det relativt nya fenomenet Corporate Social Advocacy genom att undersöka hur det kommuniceras på sociala medier idag och hur budskapen mottas av konsumenter. För att besvara studiens frågeställningar har empiriskt material samlats in i form av två virtuella kvalitativa fokusgruppsintervjuer med deltagare från två olika generationer: generation X och generation Z. LÄS MER
5. Cultural Influence? : A study of organizational cultures and their possible influences on employees CSR commitment
Master-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : In recent years, there has been a growing need and popularity for sustainable development as well as research within the field. One of the research fields within sustainability is corporate social responsibility (CSR), i.e., how organizations act and commit to sustainable endeavours that benefit the immediate environment. LÄS MER