Sökning: "Corporate Storytelling"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Corporate Storytelling.

  1. 1. Indonesian travel bloggers : the empowered negotiators

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Aryo Prionggo; [2018]
    Nyckelord :Travel Bloggers; Indonesia; Participatory Culture; Intrinsic Motivation; Extrinsic Motivation; Digital Media; Social Sciences;

    Sammanfattning : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. LÄS MER

  2. 2. När  organisationer berättar : En multimodal kritisk diskursanalys av Airbnbs Corporate storytelling

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Manja Bååt; [2017]
    Nyckelord :Storytelling; Corporate storytelling; Multimodal kritisk diskursanalys; Airbnb; narrativ;

    Sammanfattning : Today the society is bombarded with advertisement, and therefore it is a great challenge fororganizations to reach the audience with their message. One way for organizations to distinguish themselves from others is to create a story and build their marketing around that story. LÄS MER

  3. 3. Children’s Literature and ComDev

    Magister-uppsats, Malmö högskola/Kultur och samhälle

    Författare :Ian Muller; [2017]
    Nyckelord :children s literature; storytelling; global child; participatory communication; PDC; PR4D; libraries; cultural imperialism; museumification; mallification; child decision-making; child participation;

    Sammanfattning : What role can, or do, children’s literature play in development communication? Recently, neotonous childlike curiosity and creativity has become a research and development strategy and a trendy corporate culture for companies like Google. Including children in decision making and in the search for development solutions – PDC& PR4D – is also being advocated by the U. LÄS MER

  4. 4. Designkoncept i kontorsmiljö : Rumslig gestltning med berättarteknik i fokus

    Kandidat-uppsats, Mälardalens högskola/Innovation och produktrealisering

    Författare :Malin Westöö; [2017]
    Nyckelord :Storytelling; corporate storytelling; spatial design; concept; stories; branding; Corporate storytelling; storytelling; informationsdesign; historier; retorik; berättaraktivitet; narrativ; berättelser; företagskultur; kultur; kommunikation; rum; rumslig miljö; persona; rumsligt berättande; marknadsföring; företag; organisation; arbetsplats; koncept; inredning; design; ABB; arbetsmiljö; identitet;

    Sammanfattning : This is a study about how storytelling can be used in office environments to communicate the corporate culture. The concept corporate storytelling has been questioned by organisations and company’s weather the purpose is to sell products or trademarks. LÄS MER

  5. 5. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Lehmann; Axel Åkerlund; [2017]
    Nyckelord :internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

    Sammanfattning : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. LÄS MER