Sökning: "Corporate Storytelling"
Visar resultat 1 - 5 av 35 uppsatser innehållade orden Corporate Storytelling.
- Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap
Sammanfattning : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. LÄS MER
2. När organisationer berättar : En multimodal kritisk diskursanalys av Airbnbs Corporate storytellingKandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap
Sammanfattning : Today the society is bombarded with advertisement, and therefore it is a great challenge fororganizations to reach the audience with their message. One way for organizations to distinguish themselves from others is to create a story and build their marketing around that story. LÄS MER
- Magister-uppsats, Malmö högskola/Kultur och samhälle
Sammanfattning : What role can, or do, children’s literature play in development communication? Recently, neotonous childlike curiosity and creativity has become a research and development strategy and a trendy corporate culture for companies like Google. Including children in decision making and in the search for development solutions – PDC& PR4D – is also being advocated by the U. LÄS MER
- Kandidat-uppsats, Mälardalens högskola/Innovation och produktrealisering
Sammanfattning : This is a study about how storytelling can be used in office environments to communicate the corporate culture. The concept corporate storytelling has been questioned by organisations and company’s weather the purpose is to sell products or trademarks. LÄS MER
5. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internallyMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. LÄS MER