Sökning: "Corporate sociopolitical activism"

Hittade 4 uppsatser innehållade orden Corporate sociopolitical activism.

  1. 1. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Nadezda Pavlovica; Jeannie Lendeng; [2023]
    Nyckelord :Brand activism; consumer perception; brand resonance; sociopolitical issues; brand-cause fit; brand authenticity;

    Sammanfattning : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. LÄS MER

  3. 2. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ngoc Nguyen; [2022]
    Nyckelord :brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Sammanfattning : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. LÄS MER

  4. 3. Kan företagsaktivism övertyga konsumenten? : En studie om hur företags sociopolitiska ställningstaganden påverkar konsumenternas attityd mot företagets varumärke

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Mattias Fidan; Matilda Rosenblom; [2021]
    Nyckelord :Företagsaktivism; Corporate sociopolitical activism; CSA; attityd; varumärke; inställning; konsument; ställningstagande; konsumentskepticism.;

    Sammanfattning : Metod: En kvalitativ metod med en induktiv ansats har tillämpats för denna studie. Empirin har samlats in genom fokusgruppsintervjuer, utförda vid fyra tillfällen med sammanlagt 15 deltagare. LÄS MER

  5. 4. Rejecting Fate : The challenge of a subaltern community to the creation of a sacrifice zone in Can Sant Joan, Catalonia

    Master-uppsats, KTH/Historiska studier av teknik, vetenskap och miljö

    Författare :Sergio Ruiz Cayuela; [2018]
    Nyckelord :political ecology; environmental justice; environmental humanities; subaltern environmentalism; slow violence; sacrifice zones; environmental humanities;

    Sammanfattning : It was my first visit ever to the neighborhood association – in February 2017 – and the phone rang again in the contiguous room. “I’m sorry” apologized José Luis “but our colleagues are not here yet and I need to answer the phone”. LÄS MER