Sökning: "Corporate strategy"

Visar resultat 21 - 25 av 1002 uppsatser innehållade orden Corporate strategy.

1. 21. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

3. 22. The Missing Ingredient: How to improve value investing in the information age

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Robin Grawe; Kjell Thomsen; [2023]
   Nyckelord :Value investing; Fama-French; Intangible Assets; Accounting-based valuation;

   Sammanfattning : This thesis aims to inform a value investing strategy in specific niches of European firms by adjusting the book-to-market (B/M) ratio for intangible assets. An increase in intangible assets' importance for corporate value creation coupled with a lack of amendments to their accounting treatment has led to debates on the value relevance and accuracy of accounting information, including the B/M ratio used to derive value premiums. LÄS MER

4. 23. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Karolina Masalskaite; [2023]
   Nyckelord :Product eco-innovation; environmental sustainability; Scandinavian and Finnish furniture industry; drivers and obstacles to eco-innovation; company age and size impact; Business and Economics; Earth and Environmental Sciences;

   Sammanfattning : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. LÄS MER

5. 24. Från soffan till kontoret : En intervjustudie om chefers upplevelser av att tillämpa en hybrid arbetsform i samband med att det påtvingade distansarbetet avvecklats

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Wilma Björck; Hanna Weberyd; [2023]
   Nyckelord :Management control systems; management tools; change management; hybrid work; Verksamhetsstyrning; styrverktyg; förändringsarbete; hybridarbete;

   Sammanfattning : Bakgrund: När covid-19 plötsligt drabbade världen förändrades arbetssätt och branscher fundamentalt då distansarbete blev en påtvingad arbetsform. Uppmärksammande fördelar med arbetsformen medför en förväntan att distansarbete ska bli varaktig i den postpandemiska eran. LÄS MER

7. 25. Proactive Decarbonization in Projects - At What Price? : A Qualitative Study of Life-cycle Cost Analysis and Shadow Pricing of Carbon as Decision-making Tools

   Master-uppsats, KTH/Ledning och organisering i byggande och förvaltning

   Författare :Anna Edorson; [2023]
   Nyckelord : Life-cycle Cost Analysis ; Shadow Pricing of Carbon ; Sustainability ; Climate Targets ; Decision-making ; Project Management ; Livscykelkostnadsanalys ; Skuggpris på koldioxid ; Hållbarhet ; Klimatmål ; Beslutsfattande ; Projektledning ;

   Sammanfattning : As we move towards a low-carbon economy, environmental sustainability drives corporate performance and strategy to a greater extent than a decade ago. Hence, there is a growing importance among actors with long-term ownership interests to recognize climate-related issues in investment decisions. LÄS MER