Sökning: "Country of Origin Effect COE"

Hittade 3 uppsatser innehållade orden Country of Origin Effect COE.

1. 1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

   Kandidat-uppsats, Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

   Författare :Lovisa Ingels; [2020]
   Nyckelord :Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

   Sammanfattning : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. LÄS MER

3. 2. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Karin Olsson; [2012]
   Nyckelord :Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

   Sammanfattning : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. LÄS MER

4. 3. Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products

   Magister-uppsats, Ekonomihögskolan, EHV

   Författare :Annika Persson; [2008]
   Nyckelord :International Marketing Strategy; Country of Origin Effect COE ; Product Country Image PCI ; Swedishness; Made in Sweden; Country of Origin COO ; Cross-national marketing; Consumer behaviour;

   Sammanfattning : Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers. LÄS MER