Sökning: "Country of Origin Effects"
Visar resultat 21 - 25 av 71 uppsatser innehållade orden Country of Origin Effects.
21. Låt landet lyfta loggan - En kvantitativ studie om country-of-origin-effekters påverkan på företags varumärkeskapital
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Let the country lift the logo- a quantitative study of the country-of-origin effects impact on the brand equity. Seminar date: 2018-06-01 Title of the course: FEKH29 - Bachelor Degree Project in Marketing Undergraduate Level, Business Administration, 15 University Credits Points Authors: Johanna Göransson, Leo Sondén Karestrand, Linn Forsberg Advisor: Clara Gustafsson Key words: Marketing, Brand equity, Country-of-origin, Brand origin, Consumer behaviour, Purpose: This study aims to explore which of the country-of-origin effects that affect the certain components of the brand equity the most. LÄS MER
22. Country of Origin within the consumers' decision-making process
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. LÄS MER
23. Country-of-origin effects in the entrepreneurial context An empirical evaluation of consumers’ perceptions of product quality and purchase intentions with regard to new ventures’ liabilities of newness.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this study is to explore whether communicating the liabilities of newness can justify young ventures’ offshoring decisions to such an extent that it moderates country-of-origin (COO) effects. We adjust the established concept of COO effects to the entrepreneurial context and therefore include the country of ownership (CO) instead of the country of design (CD) next to the commonly used variables country of parts (CP) and country of assembly (CA). LÄS MER
24. FIRM-RELATED FACTORS AND THEIR CONTINGENT EFFECT ON MOTIVATIONS TO RESHORE
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: In the last decades, with a shift in global competitive conditions, increased labor costs, developments in automation and robotics, rising environmental concerns, and increased importance of country of origin from a consumer perspective, manufacturing companies started moving their production back to their respective home countries, while others are staying offshore. To address the above-mentioned changes, reshoring can possibly become a suitable strategy for every firm, which operates in its specific industry and creates a special internal and external environment due to the interaction with its customers, suppliers, employees, and other stakeholders. LÄS MER
25. Regime Legitimacy in Troubled Waters: To What Extent Does Inequality Influence Trust in Political Institutions in Thailand (2002-2016)?
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : Thailand ranks not only among the world’s most unequal societies but is also a unique case regarding political instability. Along many recent legitimacy crises, contributing to the country’s instability, it turned out that Thailand mostly lacks specific support for regime institutions, as diffuse support for the national community is rather stable. LÄS MER
