Sökning: "Country of origin effects"

Visar resultat 6 - 10 av 71 uppsatser innehållade orden Country of origin effects.

  1. 6. Country of origin och dess påverkan på brand equity : En kvantitativ studie ur konsumentens perspektiv

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Erik Nilsson; Tamara Gonzales Fuentes; [2022]
    Nyckelord :Country-of-origin; varumärke; brand equity; konsument; generation; kvantitativ studie.;

    Sammanfattning : Ett starkt brand equity är essentiellt för ett varumärkes framgång. Att inkludera varumärkens country-of-origin i marknadsföringsstrategier har blivit ett sätt att stärka konsumentens uppfattning av varumärket. Forskning visar dessutom på att country-of-origin påverkar äldre konsumenter mer än yngre konsumenter. LÄS MER

  2. 7. The Effects of Skilled Emigration on Economic Growth - An Empirical Analysis

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Rami Soliman; [2022]
    Nyckelord :Brain drain; migration; growth; human capital; remittances; Business and Economics;

    Sammanfattning : This paper analyses the impact of skilled migration on economic growth in the origin country – a phenomenon often referred to as brain drain. Specifically, this paper aims to contribute to the scant empirical literature of the direct effect on GDP per capita growth following emigration of skilled. LÄS MER

  3. 8. Revisiting corruption and social trust: an epidemiological approach

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Jack Watson; Alexander Håkansson; [2022]
    Nyckelord :Social trust; Corruption; Second-generation immigrants; Epidemiological approach; Cultural transmission;

    Sammanfattning : This paper empirically examines how corruption in the country of origin of second-generation immigrants residing in Europe affects their social trust. The paper follows an epidemiological approach using corruption as a proxy for culture and several time-fixed effects regressions to identify how differences in corruption can explain discrepancies in social trust. LÄS MER

  4. 9. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
    Nyckelord :Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

    Sammanfattning : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. LÄS MER

  5. 10. Immigrants Participation in the Social Assistance in Finland : Is there a difference between immigrant and native participants and does the time spent in the new country affect their probability of using social assistance?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Författare :Maiwand Shakeeb; Murtaza Said; [2021]
    Nyckelord :Human capital variable; Social assistance; Probability; Language skill; Include Control.;

    Sammanfattning : This paper analyzes the immigrant´s probability to participate in social assistance programs compared to natives in Finland and if there are any cohort and assimilation effects. For estimation, we used the linear probability model to find out the result. LÄS MER