Sökning: "Country of origin fashion"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden Country of origin fashion.

  1. 1. Svenska Modedesigners Upplevelser av Country-of-Origin : Utmaningar och Möjligheter Utomlands

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Anton Bergman; Edith Hoge Beckman; [2024]
    Nyckelord :Country-of-Origin; Swedish Fashion Design; Business Culture; Globalization; Foreign Work; Country-of-Origin; Svensk Modedesign; Affärskultur; Globalisering; Utlandsarbete;

    Sammanfattning : Svenska varumärken i allmänhet och svenska modevarumärken i synnerhet har en god ställning på den globala marknaden. Som en konsekvens av detta väljer flera svenska modeföretag att marknadsföra sina varumärken genom att betona sitt svenska ursprung. Detta är vad som inom marknadsföring benämns som Country-of-Origin. LÄS MER

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 3. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER

  5. 4. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Mattias Odell; [2022]
    Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

    Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

  7. 5. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Hafiz Azhar Ahmed Khan; [2022]
    Nyckelord :Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Sammanfattning : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. LÄS MER